Tips for performance in your web sites


HTTP is a networking protocol for distributed, collaborative, hypermedia information systems and it is also the foundation of data communication for the World Wide Web.

How it works?

You send (using a browser, for example) a request for the server: -Hey Internet, give me the Ruby overview web site.


GET /2011/07/11/ruby-overview.html
User-Agent: Mozilla/5.0 (s.o.) Gecko/20100101 Firefox/5.0

And server can answer you: – Okay!

HTTP/1.1 200 OK
Content-Type: plaintext/html
Last-Modified: Fri, 15 Jul 2011 00:23:15 GMT
Content-Lenght: 896
blah blah content blah blah ruby blah blah

As you can see HTTP is a protocol where you can request resources for the sever, using some fields. This conversation between you and the server can results in further requests. Using some of HTTP fields, you can request compressed data from server (then use less network load), server can inform you how long you can keep components at cache.

The 14 golden rules

Steve Souders wrote the amazing book (based on his researches on Yahoo!) High Performance Web Sites to help us made more scalable and fast web sites. This book shows fourteen rules at practice to follow and achieve the fast web site, it also presents real web sites examples. I certainly recommended you this book. (Thank Guilherme Motta for this recommendation.)

Rule #01 – Make fewer HTTP requests

Yeah, this rule might be obvious but not so obvious is the possible solutions for that:

  • Use image map and css sprites instead of use multiply images.
  • Hard core -> Sometimes you can use inline images. (it doesn’t work with IE)
  • Combine & Minify your files: three js scripts to only one (with removed spaces and etc.) and nine stylesheets to one. In fact this thing of combine everything into one, broke our so beloved coupling OO rule. I think this combine and minify process should be made on deployment and delivery, this let’s free to create cohese and uncoupled scripts and stylesheets.

Rule #02 – Use Content Delivery Networks

I’ve worked in a company where we have some stylesheets and js shared between the projects. Our approach for that was, each project injects the files in its workspace. This take us to the hell of outdate files.

Thinking in terms of caching, if we had this files into a single known server, all the requests for our several web sites would take advantage of cache.

Taking this for a big picture, I mean dream that we are handling a huge web site, we could also take the advantage of customer’s proximity. If our components are next to our clients so the download time would be decreased.

Rule #03 – Add an Expires Header

In HTTP conversation, the server can tell to a client that certain component could be used at his local cache for a certain time using the HTTP field: Expires. You request a component for server and it answers with that component and give you a valid time for that component. The setup for this is made on server-side. (See also: Max-age and Cache-Control – overcome the limitation of Expires, when you need to specify the exact date, causing clock synchronizing issues. Using Cache-Control you can set time in seconds!)

People, usually, don’t put this because they fear the change. For example: I create a component (company’s logo) and put the expires date to ten days, but if I would change it before that time?! Well, you could starting writing your components with rev. number on its name. The company_logo_1.0.png is cached but your newer version company_logo.1.1.png isn’t.

Rule #04 – Gzip ’em all

Once again, you can inform to server that you understand and accept compressed files (Accept-Encoding: gzip) and maybe server answer you with compressed data. (Content-Enconding: gzip) Using compressing, saves the average of 66% in your network flow, it’s huge and worth to do.

Rule #05 – Stylesheets at top

The history is long (progressive rendering, browser way to render, blank screen when css at bottom) so just follow (and read the book to understand the beginning of this long history) the rule! BTW, by testing, it was proved that use LINK way of include css instead @import is better.

Rule #06 – Scripts at bottom

Again, long history (browser way to understand it, EVEN BLOCK parallel downloads because of scripts and middle of your html) just follow the rule!

Rule #07 – Don’t use CSS expression (okay, avoid)

This rule brings a new concept to me. I didn’t know that we could write css and javascritp into css rules (in this way). For example:

width: expression( document.body.clientWith < 600 ? "600px" : "auto" );

Rule #08 – Make JS & CSS external

Inline vs External -> In raw terms inline is faster. But don’t forget about others rules : compressing, CDN and caching. In general, for real world projects external files always win for performance. (Mainly for users with primed cache, components cached because they’re visited site before)

Rule #09 – Reduce DNS lookups

The roundtrip that one request does to find the it can be a huge time-consuming, so DNS caching would improve a lot your user first visit.

Rule #10 – Minify Javascript

I already cite this but it’s a valid rule, imagine the space you can save and bytes you can save by minifying your js.

myFunction(parameter0, paramenter1){

window.title = parameter0 + parameter1;


Works equality as:


There is a bunch of minifyers on Internet. And even obsfucators but I don’t think it’s necessary and most of them can introduce bugs. There is also CSS minifyers too: write 10 instead of 10px, #606 instead of #660066.

Rule #14 – Make ajax cacheable

This is, maybe, the most hard rule to explain and apply! Then it’s better read it here.

PS: I skipped the rules 11 (avoid redirects), 12(remove duplicate scripts) and 13 (configure etags) just because they are most known for general people, except ETags but usually the tip is : avoid ETag, so it is.

Oh yes, you can see more rules of high performance at Yahoo! and at too.

Useful tools to help mensure your site

Today, we fortunately have tools to help us identify and fix performance issues on our web sites. You can simply grab one of that bellow or both and run it on your site. They give you a complete report about the pain points and thing you can do to increase performance. YSlow uses the fourteen rules as basis and Speed Trace is Google tool, it doesn’t need to say anything.


YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages. It can be installed as browser plugin.

Speed Trace

Speed Tracer is a tool to help you identify and fix performance problems in your web applications. It visualizes metrics that are taken from low-level instrumentation points inside of the browser and analyzes them as your application runs. Speed Tracer is available as a Chrome extension and works on all platforms where extensions are currently supported (Windows and Linux).

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